The Udemy course “Marketing Analytics Mastery: Hands-on Learning” aims to provide you with the necessary knowledge and skills to understand and analyze the performance of your E-commerce or website, as well as your customers’ activities throughout their journey.
The course covers various topics such as measuring E-commerce success by understanding the web tracking ecosystem, defining micros and macro conversions, and identifying key performance indicators (KPIs) using the ABC Cycle from Google and the KPI Cheatsheet.
Furthermore, you will learn about tracking setup and best practices, including making valuable data available in reporting tools, setting up tracking on platforms like Google Analytics, WordPress, Google Tag Manager, Facebook Pixel, and Google Ads. The course also covers tagging setup and best practices, ensuring proper planning and tagging of campaigns in one document, as well as setting up tagging in external channels.
Moreover, reporting best practices and techniques are discussed, including multi-touch attribution (MTA) and analyzing different touchpoints’ contribution to sales and conversions in the customer journey. The course also teaches you how to navigate in Google Analytics, answer business questions using real-life examples and multiple techniques, and build a self-service report for your organization.
By enrolling in this course, you will gain immediate and lifetime access to over 3 hours of video content, exclusive downloadable resources, access to helpful industry materials, quizzes, and one-on-one support.
The Udemy course “Marketing Analytics Mastery: Hands-on Learning” aims to provide learners with a comprehensive understanding of how to analyze and measure the performance of e-commerce websites. With over 3 hours of video content, the course covers a range of topics essential to mastering marketing analytics.
The course begins by teaching students how to measure e-commerce success by understanding the web tracking ecosystem and defining the micro and macro conversions of their organization. Learners will also discover how to determine key performance indicators (KPIs) using the ABC Cycle from Google and the KPI Cheatsheet.
Next, the course dives into tracking setup and best practices, guiding students in making valuable data available in reporting tools and setting up tracking on various platforms such as Google Analytics, WordPress, Google Tag Manager, Facebook Pixel, and Google Ads.
Furthermore, learners will learn about tagging setup and best practices, including correctly planning and tagging campaigns in one document and setting up tagging in external channels.
The course also covers reporting best practices and techniques, including Multi-Touch Attribution (MTA) and how to navigate and analyze data in Google Analytics. Students will gain the skills to answer business questions and create self-service reports for their organizations.
Enrolling in this course provides immediate and lifetime access to exclusive downloadable resources, helpful industry materials, quizzes, and one-on-one support. Whether you’re a marketing professional or a business owner, “Marketing Analytics Mastery: Hands-on Learning” offers the necessary knowledge and practical skills to effectively analyze and optimize e-commerce performance.
The Udemy course “Marketing Analytics Mastery: Hands-on Learning” seems to be a comprehensive and detailed course on understanding the performance of an E-commerce or website and analyzing customer activities. The course covers topics such as measuring E-commerce success, tracking setup and best practices, tagging setup and best practices, and reporting best practices and techniques. The course offers over 3 hours of video content, exclusive downloadable resources, access to helpful industry materials, quizzes, and one-on-one support. Overall, the course appears to provide a thorough and interactive learning experience for those interested in marketing analytics.
The Udemy course “Marketing Analytics Mastery: Hands-on Learning” is definitely worth taking if you are interested in understanding the performance of your E-commerce or website and the activities of your customers. The course covers a range of topics, including how to measure E-commerce success by understanding the web tracking ecosystem, defining conversions and key performance indicators (KPIs), and setting up tracking and tagging for reporting. Additionally, the course includes over 3 hours of video content, exclusive downloadable resources, access to industry materials, quizzes, and one-on-one support. With immediate and lifetime access, this course provides a comprehensive and practical learning experience for anyone looking to enhance their marketing analytics skills.
Your information will never be shared with any third party